Digital Marketing Specialist - Renowned Batik Brand

Join Dwipakencana Lestari Prima, a leading company behind one of Indonesia's most prestigious Batik brands, as a Digital Marketing Specialist. In this dynamic role, you will drive brand awareness, engagement, and conversions through innovative digital strategies. Based in Jakarta Selatan, you'll work closely with our creative and sales teams to develop and execute campaigns that resonate with our target audience. This is your chance to be part of a company that values tradition and innovation, shaping the future of Indonesian batik.

As a Digital Marketing Specialist, you'll spend your days analyzing data, creating compelling content, and optimizing campaigns across various digital platforms. You'll use tools like Google Analytics, Meta Business Suite, and Hootsuite to monitor performance and make data-driven decisions. This role is perfect for someone passionate about digital marketing and eager to make an impact in the vibrant Indonesian market.

📋 Tanggung Jawab Pekerjaan

• Develop and implement digital marketing strategies to increase brand awareness and drive sales.
• Manage and optimize social media campaigns on platforms like Facebook, Instagram, and TikTok.
• Create and curate engaging content for our website and social media channels.
• Analyze campaign performance using tools like Google Analytics and Meta Business Suite.
• Collaborate with the creative and sales teams to align digital efforts with overall business goals.
• Stay updated with the latest digital marketing trends and best practices.
• Monitor and report on key performance indicators (KPIs) to measure campaign success.
• Manage our email marketing campaigns and ensure they are effective and engaging.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum 3 years of experience in digital marketing, with a strong focus on social media and content marketing.
• Proficient in using digital marketing tools such as Google Analytics, Meta Business Suite, and Hootsuite.
• Strong understanding of Indonesian consumer behavior and market trends.
• Creative thinker with a passion for innovative and engaging content.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Fluent in both English and Indonesian.
• Strong communication and collaboration skills, with the ability to work well in a team.

🛠️ Keahlian

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